Cold brew culture thrives among college students in Boston

Cold brew coffee has taken over campuses across Boston, where students are turning to the chilled beverage as both a caffeine fix and a cultural statement. Coffee shops around Harvard Square and Fenway report that cold brew orders now outnumber hot coffee, even in cooler months. Local baristas say students favor customizable options like oat milk foam and house-made syrups. Some universities have even begun offering cold brew on tap in dining halls. The drink’s strong flavor and slow-steep method appeal to younger consumers who value craft beverages and convenience. Cold brew is no longer a trend—it's a lifestyle.