NBA legends have transformed their on-court stardom into staggering off-court fortunes. Here’s a deep dive into the top 5 richest players in NBA history:
1. Michael Jordan – $3.5 billion
Michael Jordan tops the list, thanks to his iconic Nike Air Jordan brand and a series of smart investments. Though he earned just around $94 million in NBA salary, Jordan built his fortune through endorsements with Nike, McDonald’s, Gatorade, Hanes, and others, earning more than $1.5 billion. He also sold his majority stake in the Charlotte Hornets and owns luxury car dealerships, restaurants, and a premium tequila brand.
2. Magic Johnson – $1.5 billion
Magic Johnson converted his on-court legacy into a powerful business portfolio. While his NBA contracts and endorsements (including PepsiCo) earned him about $60 million, his major financial leap came post-retirement. In 1998, his investment in Starbucks netted him approximately $75 million when he sold his stake. Johnson's ventures center around community-focused business development.
3. LeBron James – $1.2 billion
LeBron James became a billionaire while still active in the league. His total career earnings exceed $1.6 billion, with only $480 million from NBA salaries. At age 18, he signed a 7-year, $90 million Nike deal, which later became a lifetime contract worth over $1 billion. His early $1 million investment in Blaze Pizza grew into a 10% stake in a company now valued over $1 billion. His endorsement roster includes Coca-Cola, Kia, and Beats by Dre.
4. Shaquille O’Neal – $500 million
Shaquille O’Neal earned $292 million in NBA salary but greatly expanded his wealth after retirement. He’s endorsed brands like Reebok, Icy Hot, and Gold Bond, and appeared frequently in media. Shaq invested early in tech companies like Google and Apple and later moved into startups in smart tech, some delivering returns exceeding 100 times his initial investment.
5. Vinnie Johnson – $500 million
Vinnie Johnson, a key player for the Detroit Pistons during the 1980s and early ’90s, made most of his wealth after leaving the game. In 1995, he founded the Piston Group, an auto parts company that supplies giants like Ford, GM, and Stellantis. The company operates in 15 U.S. locations, employs over 8,300 people, and generates about $2 billion annually.
